My main task this week is to dedicate the column to one of the broadcast legends of our time. A man who has done all that could be done in local broadcast for almost two
decades and yet continues like nothing has really happened between when he started and now.
The
likes of Ryan Giggs, Paul Scholes, Francesco Totti, Paolo Maldini and Michael
Jordan are very rare in the sense that they stayed for a long time at one
football and basketball clubs respectively. Similarly there are rare radio
presenters who stay at one station for long.
If
I am not exaggerating, I can count the number of presenters who have stayed at
one station for more than 10 years who have not been enticed one way or another
to move on to another station where the grass looks greener than it is where
they may be.
In
an era and a region where radio presenters are very quick to jump ship when the
next person carrying a bag load of money appears on the scene, to have had one
broadcaster stay on at the same radio station for over a decade and half must
be commended.
Frankie
Taylor came to Kumasi as part of the pioneering team of Fox FM and has since
been a part of the team at the Prempeh Assembly Hall based radio station. He
has been in the thick of things at the station right from the beginning till
almost 17 years now.
There
have been many presenter movements since that time and yet Taylor has stayed
true to the station that has brought him massive popularity and provided him
with the opportunity to interact with both the ordinary and royalty of
Asanteman.
Kumasi
has seen many radio stations come up whose owners have chased down existing
broadcasters to poach them. And Frankie being among the most sought after
presenters in the Garden City, has had his fair share of such chase downs, if
ever there’s such an expression.
Among
the major establishment of new radio stations, there have been three epochal
ones, in my humble view. The first was when Hello FM arrived on the scene to
try and see if what had worked for Peace FM in Accra would work in Kumasi as
well.
The
station took along a few presenters from different stations with Fox FM getting
its share of the raking by Despite’s new baby. Frankie Taylor stayed put at the
station he has been working with many years earlier.
The
second was when Kessben FM set up shop to operate a radio station from Aseda
House. This was so huge it scared the entire industry and especially the owners
of Fox FM. There were more than 10 presenters from Fox FM alone who were
poached to the new station.
Frankie
Taylor was only among the few who remained at the station. The other prominent
presenter who did not go along with his colleagues to Kessben FM was the
morning show presenter and Kumasi’s sweetheart Kwame Adinkra.
Then
there was the third major quake that hit the radio scene in Kumasi when another
businessman and the man who for many years had been producing and selling Angel
Cream and other products decided to venture into the business of radio
broadcasting.
Many
were the presenters who were poached from different stations including a lot
from Fox FM. Initially Kwame Adinkra who had arrived from Fox FM via Kapital
Radio would not budge, but he eventually also joined the Angel FM bandwagon and
thereby leaving Frankie Taylor at Fox FM as the last man standing!
It
could even be argued that there have been some recently such as the arrival of
Metro FM which still did not attract the afternoon show presenter at Fox FM.
So
what could be the reason that could have kept Frankie Taylor at Fox FM even
though he is not among the highest paid presenters in Kumasi? Could it be that
he has other opportunities that make sure that he would not leave? Could it be
that he scares to leave his comfort zone?
The
many times that I have had a discussion with him over his longevity, he had
told me that it is not about money as much as it is about being dedicated to
what you believe in and staying on to do it to the best of your abilities.
He started his active radio career with Radio
BIYAC at Akyem Oda, the first private radio station in the Eastern Region in
1995. As a presenter at Radio BIYAC, he rose to become the first programmes
director and later joined Fox 97.9FM in 1999 when it was established.
He
is also the Chief Executive Officer (CEO) of Royals Production which
specialises in film and music productions as well event management. He has
acted in movies like ?Nhyira?, ?Adom?, ?Come Back Love?, ?Asempa?, among
others.
Since
arriving from Radio BIYAC at Oda, Frankie has been the host of African Express,
a programme that airs on Fox FM between 12:30pm and 3:00pm every week day. He
has done it over many years and perfected the art so much.
For
Taylor, who is one of the
attractions for his show is to have the opportunity to play and thereby promote
Ghanaian and African music.
It
is that which gives him strength to go into the studio every hot afternoon to
entertain the people of Kumasi and environs as well as those who with time had
been listening online with some of the best tunes from Ghana and the continent.
It
therefore didn’t come as a surprise to those who carefully watch this industry
that the man who with time has also developed himself into a movie producer was
presented with the award for Best Music Promoter of the Year at the Ghana DJ
Awards held in February 2014 in Accra.
Before
radio everywhere in this country would get as loud as it is now, Frankie was in
the thick of things bludgeoning the people of Kumasi with loud African music
during the afternoon. Back then, afternoon music was always slow, but he added
his part and we are on a different plane now.
If
ever the story of the evolution of radio in Kumasi is to be chronicled, it is
my considered opinion that Frankie Taylor would have to be featured prominently
to make it legit and worthwhile.
This
is because this gentleman, this presenter, this promoter of Ghanaian music is a
legend of radio broadcasting in Kumasi and should be recognised as such!
Source: Ghana/ghmediafillas.blogspot.com/graphic.com
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