Econet Media, new owners of Labone-based Viasat 1
Television (owned by Modern
Times Group) will retain all existing staff, the
former has said.
Under
the deal, Econet Media has also acquired all of MTG’s assets in Ghana as
well as assets at its Modern African Productions operations in Ghana and
Nigeria.
The
new acquisition will see Viasat 1 rebranded into a 24-hour Sports Station to be
known as Kwesé Free Sports. A takeover deal was officially sealed
last week.
Kwesé Free Sports is owned by Zimbabwean businessman Strive
Masiyiwa. The channel already has footprints in 19 countries of which
five; Kenya, Rwanda, Malawi, Uganda, have the full 24/7 channel.
Focussed on premium sports programming, channel managers
say Kwesé offers impressive international sports content most of which is
exclusive to the South African-based media outlet.
With
television rights to major sporting leagues including the Free-to-Air for the
English Premier League for Sub-Saharan Africa (excluding North Africa) in the
bag, Kwesé Free Sports represents an industry first in Ghana.
Managers
say Kwesé hopes to add a new and exciting dimension to the local Free to Air
television industry by giving viewers diverse content.
Source: ghmediafillas.blogspot.com/ Enewsgh
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